Influence—Science and Practice
by Robert B. Cialdini, Ph.D.
To be an effective manager, you need a basic understanding of social psychology—the forces of human influence and the dynamics of social behavior.

Companies Need not Hire Outside CEOs
to Stimulate
Celebrity or homegrown CEOs: Which do you think are more effective?
Read the article

“First Who” is not just a business concept
Listen in

The foundation of all ideas generated by Jim and the Chimps is supported by years of research.
Read on

The executives who ignited the transformations from good to great did not first figure out where to drive the bus and then get people to take it there. No, they first got the right people on the bus (and the wrong people off the bus) and then figured out where to drive it. They said, in essence, “Look, I don’t really know where we should take this bus. But I know this much: If we get the right people on the bus, the right people in the right seats, and the wrong people off the bus, then we’ll figure out how to take it someplace great.”

The good-to-great leaders understood three simple truths. First, if you begin with “who,” rather than “what,” you can more easily adapt to a changing world. If people join the bus primarily because of where it is going, what happens if you get ten miles down the road and you need to change direction? You’ve got a problem. But if people are on the bus because of who else is on the bus, then it’s much easier to change direction: “Hey, I got on this bus because of who else is on it; if we need to change direction to be more successful, fine with me.” Second, if you have the right people on the bus, the problem of how to motivate and manage people largely goes away. The right people don’t need to be tightly managed or fired up; they will be self-motivated by the inner drive to produce the best results and to be part of creating something great. Third, if you have the wrong people, it doesn’t matter whether you discover the right direction; you still won’t have a great company. Great vision without great people is irrelevant.

Read on: Good to Great (English) Chapter 3, pages 42

Listen In: The five key things to consider when looking for the
right people


Copyright © 2002 - 2007 Jim Collins. All rights reserved.
Terms of Use

Laboratory illustrations: Jon Keegan