| Professional Will |
Personal Humility |
| Creates superb results, a clear catalyst
in the transition from good to great. |
Demonstrates a
compelling modesty, shunning public adulation; never
boastful. |
| Demonstrates an unwavering resolve
to do whatever must be done to produce the best long-term
results, no matter how difficult. |
Acts with quiet, calm determination;
relies principally on inspired standards, not inspiring
charisma, to motivate. |
| Sets the standard of building an
enduring great company; will settle for nothing less.
|
Channels ambition
into the company, not the self; sets up successors for
even greater success in the next generation. |
| Looks in the mirror, not out the
window, to apportion responsibility for poor results,
never blaming other people, external factors, or bad
luck. |
Looks out the window, not in the
mirror, to apportion credit for the success of the company—to
other people, external factors, and good luck. |