The full text to the interviews can be found on each publication's Web site.

Fourth Quarter 2001
Climbing to Greatness
Strategy & Business
The management scholar put 1,435 good companies through a rigorous performance analysis and discovered only 11 became great. Here’s why.

November 4, 2001
No More Heroes
Observer
The best companies are those that don’t have “great” bosses thrust upon them, writes
Simon Caulkin.

September/October 2001
Onward and Inward
Across the Board
This interview with Jim Collins, conducted by A.J. Vogl, offers the last word on finding a great leader. In the interview, Jim discusses the details of Level 5 leadership.

October 1, 2001
Interview with Jim Collins
Entrepreneur
What does it take to be great, not just good? This Built to Last author reveals what it takes
to reach the top—and stay there.

October 2001
Jim Collins to CEOs: Lose the Charisma
Business 2.0
The Built to Last author’s new book, Good to Great, extols the vast transformational power of the really dull executive.

August 2001
Surprising Secrets to Greatness
USA Today
Jim Collins loves rock climbing. Most of the time, he’d rather do that than help companies learn how to become great.

February 19, 2001
Conquering Vertical Limits
Fortune
This article by Jerry Useem takes a look at Jim Collins and Jim’s research into the question of “Can so-so companies ever ascend to greatness?” And Jim Collins—climber, intellectual rebel, Walgreens admirer—tells how they can and do.

October 1, 1997
What Comes Next?
Inc.
Best-selling author Jim Collins on why products, strategy, and charismatic leadership will become things of the past.