I’d like to start with a challenge: Good is the enemy of great. Good is the mortal enemy of great. If you think about it, it’s one of the main reasons why we have so few things that become truly great. We by and large do not have great schools. Why? Because we have good schools. We by and large do not have great government because we have good government, and it works pretty well. Most companies will never become great because most are really quite good. Therein lies much of their main problem.
The truth be told, in this great society of abundance that is the modern world, most people will wake up at the end of their lives and need to look back and accept the horrifying truth that they did not have a great life because it is oh so easy to settle for a good life. Good is the enemy of great.