The path to the book Good to Great began with a question.*
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The making of Built to Last, the illusion of knowledge, and why Built to Last is the wrong title.
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*From Fast Company Real Times Phoenix

The Internet is a big deal, but electricity was bigger. Building a great company requires adherence to principles predating both.
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Book Value...
To judge by the best-seller lists, a lot of people think you can become a leader by reading books. You can—but they’re not the ones you’d expect.
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